Esports has become a global phenomenon, with millions of fans tuning in to watch professional gamers compete in tournaments. In Indonesia, the esports industry has been growing rapidly in recent years, with the rise of local teams and events. One of the most successful teams in the country is Boom Esports, which has recently undergone a rebranding process to take their team to the next level.
What is Boom Esports?
Boom Esports is an Indonesian esports team that was founded in 2017. The team started out as a Dota 2 team, but has since expanded to include other games such as Mobile Legends: Bang Bang and Valorant. Boom Esports has become one of the most successful esports teams in the country, with multiple tournament wins and a dedicated fan base.
The Rebranding Process
In 2021, Boom Esports underwent a major rebranding process to update their image and take their team to the next level. The rebranding process included a new logo, new team colors, and a new website. The new logo features a stylized boombox, which represents the team’s explosive style of gameplay.
The new team colors are black and yellow, which represent power and energy. The team’s new website features a sleek and modern design, which makes it easier for fans to access the team’s latest news and updates.
The Benefits of Rebranding
Rebranding can have many benefits for a business or organization, and the same is true for esports teams. One of the main benefits of rebranding is that it can help to attract new fans and sponsors. A fresh new look can make a team more appealing to potential partners, and can help to increase the team’s visibility in the esports community.
Rebranding can also help a team to stand out from the competition. In the highly competitive world of esports, having a strong brand identity can be the difference between success and failure. A well-designed logo and website can help to make a team more memorable and recognizable, which can lead to more fans and followers.
The Future of Boom Esports
With their new look and updated image, Boom Esports is poised to take the Indonesian esports scene by storm. The team has already achieved great success in Dota 2 and other games, and with their new branding, they are sure to attract even more fans and sponsors.
Boom Esports is also looking to expand into new games and markets in the coming years. The team has already announced plans to compete in the Mobile Legends: Bang Bang Professional League Indonesia (MPL-ID) and is exploring opportunities in other games such as Valorant and Free Fire.
Conclusion
Rebranding can be a powerful tool for businesses and organizations, and the same is true for esports teams. Boom Esports’ recent rebranding process has given the team a fresh new look and a strong brand identity, which is sure to attract new fans and sponsors. With their sights set on new games and markets, Boom Esports is poised to become a major player in the Indonesian esports scene.
